Theresa Shan
Executive Business Leader | Author of SOFT Leadership
%202_JPG.jpg)
Business is Human. The Future of Leadership is SOFT
Hi, I am Theresa
I am happy you are here
I help leaders and businesses lead from presence, not pressure.
I'm Theresa Shan — a business leader and operator of fifteen years in consumer wellness, fitness, and experience-led industries; investor of Catalyst Performance—extending human health span through disciplined, science-backed personal training; and author of SOFT Leadership—a human-centred approach to leadership through The SOFT Method.
Here are three ways to connect:
WORK WITH ME
Executive leadership and advisory. Fifteen years of turnarounds, scaling, and building teams that stay; for wellness, lifestyle and adjacent businesses.
THE BOOK
The future of leadership is human.
My book SOFT Leadership, on leading from presence, not pressure.
Landing late October 2026.
Open to speaking engagements.
THE SOFT METHOD
Sense, Open, Flow, Transform. Courses and tools to put a more human way of leading and living into practice.
Brands I have Worked With:
Testimonials
What people say
Bervin M.
Theresa is bold and unafraid to think beyond the short term. She leads with empathy, listens before she decides, and earns trust quickly. Anyone who works with her benefits from it.
Putri S.
Theresa leads with a rare blend of trust, honesty, and calm. She empowers her team to take ownership, make confident decisions, and grow into their roles, while offering grounded guidance and support along the way. Even in moments of chaos, she brings clarity and composure, creating an environment where people feel trusted, motivated, and able to do their best work.
Luqman H.
Working with Theresa has always felt collaborative and supporting. She is a leader who believes in your potential and sees your capabilities even before you fully see them yourself. She always has our backs when challenges arise, and approaches problems as something to solve together as a team. She is a genuinely kind and sincere leader.
Jeremy S.
Working with Theresa gave us the right balance of freedom and guidance to grow, both professionally and personaly. She trusted us to take ownership, while always being present to support, challnege and guide us when needed.
Farwizah R.
Theresa has been one of the best managers I’ve worked with. She knows how to spot what needs to improve, ask the right questions, and guide people in a way that feels honest and encouraging. She gave me the confidence to take on new challenges, learn from my mistakes, and keep growing professionally. I always felt supported, respected, and recognised, while also knowing she would be honest with me and help me get back on track when I needed it.
SOFT Leadership
ABOUT SOFT LEADERSHIP
What if the way you've been leading isn't wrong, it just wasn't human? Traditional leadership treats people like machines. But business is human. 'SOFT Leadership' is a return to leading from presence instead of pressure, from your full humanity instead of a performance of it. Not softer as in weaker, but truer.
BOOK LAUNCH
The book launches late October 2026. To stay in the know, join the waitlist at the link below.